Julie's Journal

I really, really admire the Dove campaign and what it’s doing to bring about positive body images in women and girls.

There is so much pressure in growing up. I was just talking with a friend a few days ago about when I’d scan the back sections of Seventeen Magazine to see the bone-thin girl in the bikini saying “It Feels So Good To Be Thin!” or “Get the body the Guys Want!”

It’s important that we as women feel comfortable in our own skin. I appreciated this post.

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I was so pleased when I first saw the new campaign Dove created. I sincerely hope that it’s the new marketing movement. Besides making an awesome statement, it truly does appeal to a wider variety of women. Sheer genius!

What a lovely campaign Dove has created! I’m sure many girls will truly benefit from the workshops Off to twitter, even if I’m not eligible to win

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Oh my goodness, this is great! I only wish Old Spice or Axe would start one for boys.

I would have given anything to attend one of these growing up, because I wasen’t a 24 36 24 girl. Maybe this will help save a life or 2, you never know. Cause girls this age have all kinds of thoughts. Wonderful for DOVE~

Jennifer
http://thoughtsfromthefrontporch.blogspot.com

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[...] Julie’s Journal is giving away 2 Books and a Tshirt! [...]

You know, my sister and I both went to private school, as do my two female cousins, and none of us do/did have any major self esteem issues. I’m a bigger girl, and I never felt any pressures to lose weight or was ever ridiculed by my peers. I really think that the school uniforms were a good leveling factor, unfortunately, that isn’t the reality for a lot of girls.

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Nice campaign created by Dove ! gr8 workshop for gals

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I am currently a PR student, and a strong beleiver in this campaign so your post really intrigues me. I find the Dove Campaign to be a wonderful eye opener, as well as support for women and culture. As a PR student I realize the importance of companies getting involved in their community and endeavours that specifically relate to their own missions and values, corporate social responsibility to be exact. However to me this effort is more than just one of those campaigns. It recognizes a problem that many people don’t want to admit and that is admirable. Growing up for a heavier girl is a hard thing when surrounded by beautiful girls. Lately out media and culture has simply made this feet even harder than it used to. Young girls don’t have to look far to see stereotypical ideas of what beauty is, and for those girls who don’t fit the mold, it can be a very hard on a girls self esteem. I think we need to preserve the self esteem and innocence of girls and women for that matter as long as possible. Having a campaign like this really sheds light on the issues that surround body image and self esteem and the pressure we place on girls and women in relation to their looks. Every women is beautiful, and no one should ever be promoting telling them otherwise. I very much respect and support this campaign.

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It’s a very clever capaign… I have to amit to being cynical at first on the campain… especially amid things like the body shop being so against anumal testing and being sold out to Loreal.. anway. I can’t believe everythign I read in th papers.

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Whoa… it’s about time someone did something about the way girls think of themselves. Advertising is just not realistic for women at all. I REALLY hope this campaign takes off into something greater. Thank you for informing about this, Jules.

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Since I was about 13 I’ve been growning up with people who have had eating disorders, one best friend had anorexia, my other best friend was a serial dieter even at 13, and my cousin had anorexia and bulimia (she is ok now but still worries about the food she eats and her body image)

I think the media is one of the worst culprits when it comes to the pressures on girls. They are soon enough to comment on how skinny celebrities are but then as soon as those celebrities put weight back on and look healthier and happier the media pull them down again saying that they are fat.

I know that I am overweight by a little bit – but I am trying to make it not bother me I am 22 and i have a desk job i spend all day in front of a computer and so could really do with doing more exercise however It’s not a big deal to me but to some young adults like myself it is an issue and I think companies like Dove doing self-esteem things is the right way to go so ROCK ON!

We should be telling the girlies around us that they are beautiful and that they rock! We are soon enough to be negative about them but we should be positive about them like 400% more!

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p.s. i’m girltaristhan on twitter and i’m going to tweet away now!

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I just stumbled this post. It’s a great program and I’m glad a major brand like Dove is taking it on.

I’ll try to post about your contest and will be back later with the URL.

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Brilliant campaign by Dove, and congrats to being contacted by them.

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Thank you for sharing this! I have heard of this campaign before and think it is absolutely wonderful! I wish I would have something like this when I was younger!

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What a great giveaway! I wish they cared more about this when I was younger, maybe we wouldn’t need things like this now, cause we’d already be raising a generation of strong beautiful girls who belived they were all those things!

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This is a great campaign from dove, their real beauty campaign was great too

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I am a grandmother who became so concerned about this issue that I wrote a book for girls ages 7 to 12

Oh to be a PRINCESS! – It’s a dream of most little girls. The challenge of inspiring these little would be princesses to give the same attention to inner qualities as they do hair, makeup and clothes is one that many parents know all too well. The challenge becomes to define the princess world in terms that a young girl can not only dream but LIVE!

This challenge was the inspiration for Sandi Stonebraker when she wrote “On Being A REAL Princess, Secrets of the Happy Heart Princess”. This book is about how to be a princess from the Inside-Out! It’s about how it feels to be a princess.

Featured in the book are sixteen princesses from around the globe who dance into your world with affirmations and messages on what it means to be a REAL Princess. They understand that a REAL Princess is strong, smart and kind. She knows how to think for herself and is proud of who she is and what she believes in. She dreams big and knows that she can make her dreams come true. She understands that everyone is different but each person is special.

The book includes interactive journaling activities dealing with values, self esteem and decision making. It is a useful tool for parents, teachers, religious leaders and other caregivers to open a dialogue with little girls on all those important issues they face as they grow up in an increasingly complex society.

The author feels that it is never too early to begin the discussion on these simple values and feelings and although the book is targeted to ages 6 to 12, all ages seem to feel it’s power in reminding them of what it is to be a REAL PRINCESS!

If you are a parent, grandparent, religious leader, teacher or just someone who has a special little girl in your life, this book is a must!

Quantity discounts available
Happy Heart Princess, A Creation of FairyTale Kids
http://www.happyheartprincess.com
859-655-9571

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I have 14 year old twin girls and I hope that they know they are beautiful.

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this program is a great idea. i know when i was a teenager there was so much social pressure, and i never felt like i measured up. maybe that’s one of the reasons i still feel that way now. and, i’m sure the pressure to fit in has just increased for girls.

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i am subscribed to your blog feed.

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Congratulations Jules because you were chosen by Dove.. Anyway, the program is so great.. In a way, they can help young girls to boost their self-esteem.. Good thing i don’t have that kind of issue way back..

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Thanks for a brilliant post Julie. Although I am a male I have noticed that when you watch a TV show nearly all the women look like glamour models, whereas the men can be plain. All the teen magazines show beautiful women too. Too much media pressure is put on young girls when they are at a sensitive age and something needs to be done about it. This Dove Campaign is a step in the right direction

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I have 22 years old sister and she like dove since she was 17 years old.

I don’t have daughters but my plan is to raise young men who are part of the problem, not the solution.

I’m posting a link on my forums, http://www.ihmmb.com – I am sure that many of the moms on my site will find the resources in this post very useful and will be interested in entering your contest. Thanks for spreading the word!

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Well, first of all, i hope the last commenter got her sentence backwards (part of the solution).

This is a serious issue, and I’m well aware of it with two very young girls. I applaud the Dove campaign, and hope others follow suit, but honestly I’m not expecting it. Right now this is a drop in the bucket. Parents need to be extremely vigilant with helping their girls build a good self-image.

And we’re starting to see boys succumb to this kind of pressure more and more as well. I’d like to see that nipped in the bud before we end up in the same problem with both genders.

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My thanks to the mother who is raising her sons to be part of the solution not the problem. One of the readers of “On Being a Real Princess, Secrets of the Happy Heart Princess”, (a book on values and self esteem) commented that it was an important book not only for girls but for boys so they could recognize a REAL princess when she came along.

I know there’s a lot of cynicism about what Dove’s doing with these campaigns (and aren’t they from the same parent company that makes the obnoxious Axe for sexist guys?) but I’ve got to say that I applaud the Dove creative team just the same. Look, the way I see it, anything that creates conversation and upsets some assumptions and gets people thinking about how we judge others and (more importantly) ourselves — and gets to girls when they’re young enough to have a chance of escaping some of the weird hangups that we adult women have absorbed along the way — well, that’s got to be a good thing!

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This is great, this really helped me with my self esteem issues