I’m reading this really great book called Word of Mouth Marketing by Andy Sernovitz, and he’s talking about how popular Target is. How every women loves to shop there, and every women talks about them.
I got to thinking how every time I go to a new town, I usually end up going to the Target. It’s the same damn store as the one I have near my house, but it’s a new Target, in a new town, and I just have to check to see if they have anything different.
Target really has grabbed the word-of-mouth marketing campaign and rolled with it. I bet I could go through all the blogs that I read and find at least two woman that went to Target today and wrote about it on their blog.
Just who doesn’t love Target?
Target, word of mouth marketing